3. General on-site optimization. On-site optimization is a collection of tactics, most of which are simple to implement, geared toward making your website more visible and indexable to search engines. These tactics include things like optimizing your titles and meta descriptions to include some of your target keywords, ensuring your site’s code is clean and minimal, and providing ample, relevant content on every page. I’ve got a huge list of on-site SEO tactics you can check out here.

Hey Brian. Even though our own website ranks constantly (last 3 years now) for SEO Companies at Number 1 of Google (obviously when searching from London UK or nearby that is), I sttill keep reading other people’s posts and sending my own out when I find a gold nugget. However, within your clearly written article I have noticed multiple golden nuggets, and was very impressed by your ‘thinking out the box’ approach, and the choices you made for this article. Anytime you want a job as head of R&D for SEO at KD Web, you just let me know 😉
Dallas is also home to the Dallas Mavericks, and their rich and at times eccentric owner Mark Cuban. You can catch a Maverick’s home game at American Airlines Arena, located in Victory Park, very near to downtown Dallas. If you are lucky enough to watch the Mavericks in person, be sure to pay close attention to Dirk Nowitzki, their German all-star who recently led the Mavericks to their first ever NBA Championship in 2011.
Very useful article. I like how you’ve combines videos, images, graphs, text and an infographic all in one piece Ross, very cool. I also like the KOB analysis info. I think I met you a few years ago Ross at a search love in Boston, ever present there? Also, here is an article that lists some good data on conversion optimization: http://www.oakwebworks.com/what-influences-online-consumers-most.htm
Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
In regards to the “read More” button on mobile. Isn’t the page loaded asynchronously in the code (which google bots look at), meaning that the whole page is in FACT already loaded int he background, just not in the frontend, meaning google can read the content without being stopped by the button? Making it only a UI thing. How sure are you on the statement that mobile first will have an issue with this?

Dallas is also home to the Dallas Mavericks, and their rich and at times eccentric owner Mark Cuban. You can catch a Maverick’s home game at American Airlines Arena, located in Victory Park, very near to downtown Dallas. If you are lucky enough to watch the Mavericks in person, be sure to pay close attention to Dirk Nowitzki, their German all-star who recently led the Mavericks to their first ever NBA Championship in 2011.


If you are using Responsive Web Design, use meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user-agent. If you are using separate URLs, signal the relationship between two URLs by tag with rel="canonical" and rel="alternate" elements.
This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
I just wanted to query your assumption that content within dropdowns etc. will be devalued within the mobile-first index. This has been asked numerous times to both John and Gary and they have both always stated that content within accordions etc. will be given full value within the mobile first index as it is an acceptable way of improving UX on a mobile device.
In regards to the “read More” button on mobile. Isn’t the page loaded asynchronously in the code (which google bots look at), meaning that the whole page is in FACT already loaded int he background, just not in the frontend, meaning google can read the content without being stopped by the button? Making it only a UI thing. How sure are you on the statement that mobile first will have an issue with this?
Tip: Along with delicious I search on scoop.it for similar opportunities. If they liked an article related to a year.. say 2013 and you update the resource to 2014 chances are they’ll share it. Kind of a twist on your delicious + sky scraper technique. You don’t even have to make the content much different or better, just updated! Got some fantastic links recently because of it.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
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